A lot of people have been asking me how the book is going, meaning how well it’s selling. Well, as of this writing, it’s going better than I could have hoped. The main thing to keep in mind is that there is no rush.

What Is A Soft Launch?

First of all, the book industry has changed, a lot. Gone are the days of a major book launch for new authors. That still exists for established authors but not so for new authors with new works. As can be imagined, the literary world is inundated with books with literally hundreds of would be authors publishing everyday.

So what I’m doing is called a “soft launch” meaning, the book and, more importantly, the marketing of my book, will be in phases. Books are not like movies or tv shows. Most people hear about the big names and think that’s how it works for most writers when it couldn’t be any further from the truth. In reality, most authors and books are successful in what is sometimes referred to as the “long tail”, meaning that the book sells small numbers but it sells consistently. And that’s the key, consistency. My book is not and never was designed to make a splash. That’s why I was giving away at first and still plan on giving it away some more.

Again, no rush.

What’s Next?

As if to prove how infant my book is, I still have yet to come out with a physical copy. Next week I should get the final proof and then in about two weeks I should receive the final copy. After I make sure I like what I see, then it goes to the printers, hopefully before Christmas.

After that comes the audio book which should take another two to three months and then international versions.

As far as marketing, reviews are starting to trickle in and once I get a handful more, then I’ll ask for big names (authors, bloggers, critics, etc.) to read my book. Once I get some reviews then I’ll make a push and actually promote the book but that won’t be until the earliest mid-2016.

No rush.

Some Hard Data

Instead of explaining how well the book is doing at this early phase, I’ll just show you instead. As a man, I’m a visual guy myself, so let’s get to it!

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My book went live on the first and after sharing with folks on my newsletter and social media accounts that my book was for sale, I sold an impressive 19 books. Not bad for a first day’s sell and even more impressive when I was directing people to wait 24-hours until the book would be offered for free.

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So then the big day came, December 3rd, when my book was available to everyone for free in the Western world, and wow, was I stunned. I thought I would do about maybe–maybe–50 units. Instead 309 books were grabbed. Wow.

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For the next few days my book was still selling to my surprise. Again, not big numbers but that’s not the goal. Slow and steady. And for an unknown author after a free promotion this was very promising. I sold 3, 1, 2, and 1 book respectively each day for the next four days. Happy camper.

But then, I noticed this.Screen Shot 2015-12-12 at 10.46.31 PM

People who picked up my book also picked up other self-published indie authors who wrote in the military world. Did this mean that a bunch of those books that were picked up were more than just my friends and family? There was only one way to find out. I put my book out again for free without telling a soul. The only way people would find my book was by using the meta-data I used. The results were stunning.

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Without any promotion my book surpassed 100 units. That means over 100 people decided, on their own to read my book. Pretty cool.

After that, the sales continue to be steady as seen below..Screen Shot 2015-12-12 at 10.36.37 PM

The last thing I’ll leave you with is this following chart. I won’t bore you with all the details, but this is where people use the Kindle Lending Library. If someone reads over 10% of my book, I still get paid as if they bought it which is really cool.

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On the 3rd there was nearly 500 pages read in just one day! Not bad when you consider that my book is set at 267 pages. After that, was the first time I felt a little nervous about how well my book was doing because the pages read all the way down to just 106 on the 6th. But then, with my other free promotion, the book went back over to 500 pages a day with it reaching an all time high of 938 pages! The next day I had a “slow” day of over 500 pages read!

And now reviews are finally trickling in and people are telling other people to get my book, the goal that I’ve had all along.

So to put in into perspective, my book is doing very well, and for all intents and purposes, it’s not even out yet!

But hey, no rush,

THScreen Shot 2015-12-12 at 11.02.01 PM

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